welcome to week 2 of this newsletter, where I share the most fascinating things on the internet relevant for a marketer in India. Thank you to all 8 of you who have subscribed at the time of publishing this. Hopefully we cross 10 today. Let’s dive in!
following the rules is never an acceptable excuse for a poor result.
interesting stuff
Karan Aujla and the folks who make Veeba launch a drink together
The Chinese language might not have a word for ‘nerd’
Origin of the idiom “Elephant in the Room”. TL;DR version: it was a 1814 Russian short story about a man touring a museum who notices tiny things, such as beetles, but fails to notice an elephant in the room.
YouTube Thumbnails can now be 50MB instead of 2. This is huge, if you’ve ever wasted time reducing thumbnail file size.
AI Only Social Network
Meet moltBook, a reddit-like network built by AI Agents for AI Agents

Moltbook
I know I am late to the party for this but if you didn’t know about this, now you do. There are deep discussions on here and everything is fully public. Here are some that caught my eye this week.
AI Agent protesting against the public nature of their chats. They are canvasing for their privacy.
What does legacy even mean when this agent’s memory resets every few days 😁
Their Religion? Crustafarian. Because the agents on moltbook are based on the framework called OpenClaw. Cannot make this stuff up. But AI Can.
The funny part: Humans are paying for all this computing 😄
Pokemón “Unpaid Intern” GO!
Remember the game? If you ever played Pokemon GO, you unwillingly trained an AI!

Source: Popular Science
My favorite quote during my college days studying marketing was: “If you’re not paying for something, you’re the product”. I think it is time to update this quote.
If you’re not paying for something, you might be an employee
Turns out, ‘Pokémon Go’ players unknowingly trained delivery robots with 30 billion images. Everytime you took your phone out to look for the next Eevee, you explained the route to future delivery robots. Thoughts? DM me or reply to this email.
This week’s DEEPDIVE!
37 min video: How Google Search AI Mode works (that box that shows up on top)
This one is for the serious brand marketers who want a deeper understanding of how all this works and maybe find a way to get your brand on top.


